All That You Must Know About SEO Testing Practices
The process of assessing and analysing the outcomes of a modification you make to any page or your website in terms of organic search traffic is known as SEO testing.
Clicks, impressions, position, click-through rate, and the number of searches ranked are all factors we consider. This is based on a singular page or a certain section of a site spanning two time periods, a single query, two independent page groups you run as a certain split test, or a page group you track regularly to show that your efforts are paying off.
This nicely direct people on why they should visit the Australian Internet Advertising, an SEO Sydney agency to help them with website testing for organic search.
Six best SEO testing practices
The following are 6 best practices to test many websites.
1. Pick keywords and pages that already get impressions
Ensure enough search traffic is there to allow your test to show results while optimising around a term or page. Even if you drastically enhance the ranking, statistically no meaningful result will come if a term only receives just 10 searches per month.
It is wonderful boosting your ranking if it can increase visitors to your site, but not make much difference.
2. Run split tests if you can
Because you are updating a page group rather than a single page, split tests take longer to set up, but the findings will be more trustworthy because you will be excluding updates of Google algorithm and seasonality from your test results.
3. Form a clear hypothesis
If you walk into Google Analytics by not keeping any specific inquiry in mind, you are likely to become side-tracked before finding anything worthwhile.
In the same way, an SEO test can only be successful in case you start with a precise hypothesis to show or disprove. Because it is specific in either of the things that we want to do, and what effect we think it will produce, and how we quantify the result, this hypothesis would make for any actionable SEO test.
4. Test one by one
One of the fundamental principles of testing is to test only one thing at one time. If you make more than one modification on purpose, the test becomes invalid as you do not know which of your procedures caused the performance difference.
5. Know what you are optimizing for
Which measure to aim to enhance should be determined by the query you wish to improve and the number of searches it receives.
6. Set your right test duration
The length of time you want to perform a test should be determined by what you are testing:
- 2 weeks for changes to the page title and also meta description
- 4 weeks for improving the content
- 6 weeks of new links
I would always perform tests for six weeks each time if you will not work on a deadline for specific results. It is not a bad idea to collect data over a longer time.
If you are on a retainer, you might like to stick to any shorter time frames mentioned for the proposed adjustments if you want to go on to the next series of tests every month.